The Results
The simulator was used over 100,000 times at the show thus replicating an actual experience in a new and dynamic way without damaging equipment or risking safety. The ROI was sufficient for Caterpillar to make further investment in 3D.
Where VR Does the
Heavy Lifting
Caterpillar / Skid Steer and Backhoe
Thousands lined up at the “BBC Tomorrow’s World” live event in London to experience Caterpillar’s new sophisticated backhoe loader and excavator in a fully interactive 3D simulation.
Caterpillar / Skid Steer and Backhoe
Thousands lined up at the “BBC Tomorrow’s World” live event in London to experience Caterpillar’s new sophisticated backhoe loader and excavator in a fully interactive 3D simulation.
WATCH PROJECT VIDEOWHAT WE DID
Problem
Starting with the London show, Caterpillar was looking to use technology to both elevate the way the company communicated product experience and eliminate the problems of safety, emissions, and excessive cost that come with using live equipment.
What We Did
BLDG25 used a physics engine to create a 3D simulation where users could grab a joystick that felt just like the industrial joystick of the machine, change control pattern from backhoe to excavator, dig in simulated dirt, move the bucket from side to side, dump its contents, and toggle through tasks to perform the full range of options while feeling the full power of the machine.
Solution
Operators were able to sit in bucket seats and discover for themselves how it felt to be at the control of Caterpillar’s technology, an experience that fully immersed the driver in the intuitive and versatile ability of the machine.
"By delivering a 3D interactive simulator, we were able to get our message out while reinforcing Caterpillar’s leadership in innovation, differentiation, and technology."
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