As we know, data is king but information is only truly powerful if it has actionable meaning for the recipient.
As data grows, we need to hone our ability to put it to work effectively. MarketWatch reported that 2.5 quintillion bytes of data are produced by humans every day. The IDC reported that 64.2ZB of data was created or replicated in 2020 and that “the amount of digital data created over the next five years will be greater than twice the amount of data created since the advent of digital storage.” The proliferation of data produced by the cloud presents enormous opportunities for a deeper understanding of human behavior, but it also presents challenges in achieving clarity and impact in its delivery. How can you get your audience to connect with vital information?
Behavioral science, interaction design best practices, and cultural forces offer a road forward in creating digital solutions that empower users to unlock insights and make faster, more impactful decisions.
Create Platforms That Motivate Users To Engage and Arrive at Solutions
Data needs to be accessible both quickly and clearly, without fuss or a high learning curve. This dilemma has long plagued the large enterprise due to its complex nature. Here are some key factors to consider for interaction design that delivers in the large enterprise:
Multi-Dimensional Data Visualization
According to Statista, the data visualization market in 2017 was estimated at 4.51 billion USD with an expectation to increase to 7.76 billion by 2023. And it’s no wonder – MIT estimates that the human brain can process an image in just 13 milliseconds and that 90% of the information transmitted to the brain is visual.
When you deliver multiple layers of data together at once in a multi-dimensional volumetric data visualization, the complexity of the data gains context and is easier to grasp and assimilate. Against a backdrop of compelling dashboards for accessing data design, users can more effectively and proactively make key business decisions.
We know from Apple products’ sustained popularity that users learn faster with contextualized guides and prompts that are intuitive and customized by the user’s behavior.
This doesn’t have to be relegated to personal technology. There is no reason users can’t have an intuitive experience in a business environment with ever more nuanced progressive learning capabilities based on behavior and knowledge assimilation.
Micro-Credential Reward Systems
A Harvard Business Review article reported from a study on worker performance that acknowledging “ordinary, incremental progress” can keep people more engaged and motivated.
Implement micro rewards with a tiered badging system using the open badges standard, which embeds metadata and verifiable authentication right into the code. Rewarding small wins amounts to big success in the long run.
Inspire Insights By Behavioral Design
To motivate a behavior, you have to supply an experience that aligns with human desires and needs. Behavioral science offers a powerful approach that takes into consideration hidden biases and motivations that are not visible on the surface and therefore not reported by users. Using behavioral design best practices, you can create digital spaces that tap into users’ natural exploratory instincts to interact with and experiment with information. Here are a few examples:
Imaginative Scenario Simulation
Using emerging technology and advanced game engines now available for business applications, you can create simulations of all kinds of various scenarios where users can explore possibilities and juxtapositions of data and outcomes with nuance and a specificity we just can not get to without behavioral science.
In training situations, complex sequences can be made more manageable by creating immersive experiences that mimic automatic and natural behavior thereby reducing cognitive workload and making learning that much more accessible and efficient.
Along our information journey, reaching points along the way that are customized to our own motivations, biases, desires, and sense of progress help to personalize an experience. Personalization is an important aspect of igniting change and creating powerful outcomes. This is experience design that puts people first.
Tap Into A Post Pandemic Workforce
It’s commonly understood that the pandemic has accelerated technological change as well as phase 2 of digital transformation for the large enterprise. We’ve discovered that the workforce can work remotely as easily as they can in person. Communication tools are developing every day to make it easier for people to connect, digest, and act on information.
There is a mammoth opportunity here to take advantage of advances in software and hardware, data analytics, cloud as well as edge computing, to create more streamlined productivity and better more immersive communication.
If you want to learn more about BLDG25 and how we can help you in your Phase 2 Digital Transformation journey, or help you build a better rocketship for technology experiences, drop us a line.