A Fortune 500 financial services firm wanted to reach a ‘High-Earning, Not Rich Yet’ (HENRY) population that was not yet in their giving product population. BLDG25 worked with them to bring together multiple stakeholders and data streams to build a product experience that ignited engagement, sustained interest, and resulted in profound impact for all.
A Fortune 500 financial services firm wanted to reach a ‘High-Earning, Not Rich Yet’ (HENRY) population that was not yet in their giving product population. BLDG25 worked with them to bring together multiple stakeholders and data streams to build a product experience that ignited engagement, sustained interest, and resulted in profound impact for all.
Their clients wanted matching gift and volunteer programs to be more effective. Employees wanted to achieve personal giving goals. Trust, transparency, and ease of use were among the barriers to success.
Using insights from our blended behavioral design process, we built a fully integrated e-commerce-like consumer experience product embedded with transparency, behavioral nudges, personal touchpoints, and anchors that kept our customer targets invested.
We launched a minimum viable product in seven months which we went on to scale through several iterations; the platform sold to more than 19 enterprise customers in the first twelve months and our behavioral elements delivered an Average Transaction Value of 150% above industry baseline.